Kindle Fire Storms Tablet Market

by Kyle Krandle on November 15, 2011

According to a recent survey holiday gift survey, Kindle Fire is a preferred gift 3 to 1 compared to iPad. Starting at $199 for a Kindle Fire versus $499 for an iPad, Amazon has obviously targeted a larger demographic. Part of the broad appeal is… Kindle Fire can do it all.

Bang For Your Buck

Read books, watch movies, play games run android apps, check email, and overall do MOST things an Apple Ipad can do. In other words, Amazon Fire can do 75 to 85 percent of what an iPad can do (depending how much functionality you require) at 40 percent of the cost.

It’s a 7-inch tablet, which means that it’s half the size of an iPad or much closer in scale to a book. Making Kindle Fire much easier to read. Though heavier, Amazon’s tablet is surprisingly easy to grip. Though smaller, the Amazon Fire’s widescreen is nearly the same viewing range as a larger iPad as well as the viewing quality. Intuitive, easy operation by the user, makes me think Amazon should worry Apple.

Here is a brief demo of the Kindle Fire OS from an Amazon associate.

You basically have all the functionality of a later generation kindle with the basic functionality, graphics, and speed of a higher end iPad. The fervor over Kindle Fire was so great that pre-order sales were nearing the pre-order sales for the first generation of iPads released in 2010 (300,000). Final numbers aren’t in but clearly Amazon is giving Apple a run for it’s money in the tablet hype and ensuing sales. Below are the functionality and device specs for Kindle Fire.

Kindle Fire Specs:
Display 7″ multi-touch display with IPS (in-plane switching) technology and anti-reflective treatment, 1024 x 600 pixel resolution at 169 ppi, 16 million colors.
Size 7.5″ x 4.7″ x 0.45″ (190 mm x 120 mm x 11.4 mm).
Browser Silk browser (pattern recognition speeds up load time with usage).
Weight 14.6 ounces (413 grams).
Battery Life Up to 8 hours of continuous reading or 7.5 hours of video playback, with wireless off. Battery life will vary based on wireless usage, such as web browsing and downloading content.
Charge Time Fully charges in approximately 4 hours via included U.S. power adapter. Also supports charging from your computer via USB.
Two Types of Storage ON-DEVICE: 8GB internal (approximately 6GB available for user content). That’s enough for 80 apps, plus 10 movies or 800 songs or 6,000 books. (No microSD slot.) CLOUD: Free and unlimited cloud storage for all Amazon content.
Operating System Google Android platform. (Thousands of popular apps and games, including Netflix, Hulu Plus, Pandora, and more… Expect more apps to be developed specifically for Amazon.)
Wi-Fi Supports public and private Wi-Fi networks or hotspots that use 802.11b, 802.11g, 802.11n, or enterprise networks with support for WEP, WPA and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks.
File Formats Supported Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible (Audible Enhanced (AA, AAX)), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, OGG, WAV, MP4, VP8.
Content Selection 18 million movies, TV shows, songs, magazines, and books. (*Amazon prime offers over 10,000 movies free and free books from the “Lender’s Library”.)
Price $199

 

Want the Kindle Fire’s Official Amazon Video? Stay tuned for other tablet reviews that are hitting the market plus side by side comparisons for the Kindle Fire and competing tablets.

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