Odd. Strongest ever sales surge Kindle product line higher despite consumer complaints?!
From Black Friday on, Kindle Fire and the Kindle product line has been stoking Amazon’s sales online and off. Consumers of tablets and e book readers have been buying kindle at best buy and kindle at Target stores at a torrid rate. Black Friday sales, 2011, of Amazon’s Kindle line of products flew of the virtual and retail shelf at 4x s the rate of last year’s Black Friday Kindle sales.
In spite of users disgruntled feedback on Kindle Fire’s, sales are surging for the Kindle Fire and the Amazon Kindle e book reader product line. How fast are Kindle e book reader products selling? Over 1 million Kindle devices a week have been sold for nearly the fourth week in a row. This is a torrid pace for any product much less e book reader related devices.
Kindle Fire Consumer Complaints.
Several device features have been criticized by Kindle Fire users. Power button is often hit on accident and cuts the device off. Touch screen isn’t responsive enough so users are forced to repeat touch commands. No physical or exterior volume buttons interrupts applications since they have to use the software and open the volume control application.
Silk’s browser is also the target for complaints. Web pages are loading too slowly. Amazon is working on a software fix that ought to be released shortly. It wouldn’t make sense for Amazon to allow users to complain about software or the device as they simply use the device as a veritable sales trojan horse. Once Kindle devices are purchased they are the gateway for Amazon to make money off sales from their millions of products. It is widely know that the Kindle Fire loses at least $79 for Amazon Inc with each sale. The $199 price is appealing for users wanting to spend money on apps, e books, music, newsletters, Hulu Plus, Netflix, other movies, and the list goes on…
Losing Money To Make Customers Happy
In all honestly, this first round Nook Tablet out “tableted” Kindle Fire regarding features. Nook Tablet and Kindle Fire comparison is pretty straightforward. I prefer the e book readers turned tablets because the Ipad is too expensive unless you want a low functioning lap top to run apps. Barnes and Noble and Amazon both have an enormous store to buy e books, movies, and music. Future generation Kindle Fire devices ought to be even more functional. As is, the Kindle Fire is still a very good functioning low end price-wise tablet that give you great bang for the buck.
Why else would it’s fans weather the complaints and continue to drive record sales to kindle product lines? This year the e reader product line should be the most gifted and bestselling product on Amazon.com’s long list of seasonal gifts. Kindle devices are moving at a torrid pace – let’s see if their developers can keep up.
I don’t see Amazon abandoning the high level user experience any time soon for short term profit. Let’s see!