Consumers from across the globe are turning to the Internet for all of their needs now, and every industry is starting to make their goods and services digital. While popular ebook stores such as Amazon’s Kindle Store have thousands of titles, it’s still hard to find digital versions of your favorite books. If publishers want to thrive in this high tech environment, they are going to have to step it up and start bringing all of the printed books into the digital world.
Why Should Publishers Care About EBooks?
A stubbornness to embrace this digital age is costing industries millions of dollars. Take a famous book series like Harry Potter; since those novels were not available online because they refused to consider digitalizing their content, many pirated versions of the book stole their potential sales.
The music industry fought a long hard battle against allowing people to purchase music online. They wanted people to buy their cds, but it wasn’t happening as often as they liked because music tracks were being leaked all over the Internet. Once the music industry hopped on the digital bandwagon and offered their music through sites like iTunes, where consumers could pay a fee to download each song, they began recouping their losses and the high rate of pirated music tapered off.
Supply and Demand
Supply and demand is one of the simplest rules of business, yet book publishers around the world are ignoring it every day. The demand for products has been taken to the Internet, people of all ages spend countless hours online every day, and if they can’t find what they want online, they will often substitute it for something else that is available and convenient.
By making more book titles available online, and compatible with eBook reading devices, publishers can open up a whole new supply line to the demand of their customers. Books that were previously online offered as printed versions in the United States can now be offered to readers worldwide at a reduced price, producing more sales.
It is So Simple
It is so easy to make a book digital. With a small investment, publishers could easily make their books in both printed and digital form. Many publishers have hesitated to offer online eBook versions of printed material, because they feel that the market is too small. It is true that eBooks and reading devices are a relatively new trend, but just like iPods and iTunes, they have the ability to skyrocket online book sales.
Publishers can continue to ignore the fact that more and more products and services are being offered online, and that the majority of their customers are purchasing digital products. However, if they continue to drag their feet, they are only hurting their business.
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